Become a Sponsor and Show Your Christmas Spirit

The Christmas Parade attracts over 25,000 people from the Waikato region and 2,000+ participants on floats, in costume or behind the scenes. The parade has become a must-do event for families and represents a child’s Christmas fantasy.

The Audience

Pretty much all of Hamilton…..but if your target market is families, well you don’t get many opportunities to get in front of your market all at once like this. If your business is retail, entertainment, hospitality, education or anything that families get involved with, this is the most unique opportunity to show your brands ‘personality’.

The Parade is an amazing way to show your organization’s community support and spirit during the Christmas period as well as to connect with your audience at a very busy time of year. Sponsor a float, sponsor a character, or enter your own business float. We can talk you through the range of options we have available.